Chris Stern, author, management consultant, lecturer and entrepreneur, announces the second chapter in his evolutionary Web Book on http://www.BizIssimple.com

Raleigh, NC – February 4, 2012 –The holy grail of business management would be finding a tool that really works, and then multiplying this concept indefinitely to churn out riches. “Luckily such a tool does not exist, so we are still dependent on entrepreneurship and innovation to make it as a business- person in this world” said Chris Stern, Chairman and CEO of the Institute For Efficient Management.

In his new chapter on BizIsSimple.Com Stern compares three important business books and carves out a methodology of how to assess an organization based on just eight principles. Stern added: “We have been using this tool for years and it has helped us tremendously to quickly and interactively determine health and strategic potential of a company. If any one tool has the potential to be a multiplier, this one would be it”.

Stern makes an interesting point, when he eludes that so far none of the business gurus actually became a billionaire. If their theories really worked, that should have been the case. Stern: “The problem with gurus is that they either look at the past and conclude from hindsight what the new way of doing things should be, or they come up with theories that are just too complicated and impractical”. The goal of BizIsSimple.com is to look at business administration in a new and more practical way and help readers find tools they can immediately apply in every day business life.

The web book will be a continuous work in progress and in contrast to paper publications, the author can add and change content based on reader’s input, or updated knowledge. The second chapter is called “What Really Works” and is available for immediate reading at http://www.bizissimple.com.

Every chapter comes with a downloadable presentation and the author plans to add video sequences in the near future. Until further notice, access to the site is free of charge.

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About IFEM

IFEM Management Consultants Inc, doing business as Institute For Efficient Management, is a management-consulting firm that delivers integrated business administration solutions for organizations that need to simplify the processes of strategic and business management. IFEM helps its client’s design and implement strategic plans that are highly efficient and effective. IFEM’s founder Chris J. Stern is best known for his statement that “business is simple until academics and consultants make it complicated”. IFEM serves corporate customers throughout the United States and Europe, and specializes in improving the performance of U.S. subsidiaries of European companies and EU subsidiaries of U.S. companies. To read the IFEM Website and contact IFEM click here. To read the web book on bizissimple.com, click here.

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Caution Regarding Forward-Looking Statements

This news release contains certain forward-looking statements by the company that involve risks and uncertainties and reflect the company's judgment as of the date of this release. These statements include the expansion of development of IFEM consulting services and the timing of the introduction of new consulting offerings. The forward-looking statements are subject to a number of risks and uncertainties including matters beyond the company's control that could lead to delays in new service introductions and customer acceptance of these news services, and other risks and uncertainties as any small business typically is exposed to. The company disclaims any intent or obligation to update these forward-looking statements beyond the date of this release. This caution is made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.

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